Richard Widmark Chesterfield ad - Lenticular 3-D Light Shot by Paul Hesse 1951

Description

Richard Widmark Lenticular 3-D advertising image shot by Paul Hesse in 1951. This was produced for Chesterfield Cigarettes' in conjunction with the 20th Century Fox Movie "Halls of Montezuma". A similar piece sold for 95 in 2019 on ebay. These light boxes were typically framed and displayed in the lobby of movie theaters. The piece was manufactured by the "Three-Dimensional Corporation" by Paul Hesse and his partner Harvey Prever in Hollywood California.
The image was made by laminating a transparency to a piece of glass, which had aplastic lenticular screen laminated to the other side. This front and back lamination was done to insure permanent alignment of the picture to the screen for the best 3D results. A translucent back was attached to the picture and it was mounted in the frame to a custom lightbox that was built behind it to enhance the viewing. The film used was Ektachrome sheet film. Image size is 8" x 10" and the overall size including the antique gold frame is 12" x 14".
This is a very rare piece, very few have been up for sale in the past 20 years. Paul Hesse was a very sought after photographer in Hollywood throughout the 1950's and into the 1960's. Hesse worked with many popular celebrities of the time such as John Wayne, Richard Widmark, Dean Martin, Jerry Lewis, Marilyn Munroe, Lana Turner, and Margaret O'Brian. Typically these very collectable light boxes sell for 00 - 00 when the go to auction.